Bindnee is a Rajasthani word which means the daughter-in-law. A brand that is making all kinds of woman’s clothes, is named Bindnee because that’s what a Bindnee/daughter-in-law is supposed to wear. Anything, depending on her mood and occasion.

Bindnee Apparels Private Limited was established in 2020 in the middle of a pandemic. The brand aims to dress all the women with beauty and elegance, with spunk and charm; and most importantly with freedom.

We know that there are only 10 years left to prevent the irreversible damage to the environment. The fashion Industry alone is responsible for 10% of all the CO2 emission of the world and the fast fashion trend is increasing, it looks impossible to save the planet from foreseeable destruction. But the lockdowns in the beginning of the Covid-19 showed us that if that we give a little breathing space to the environment, it can heal on its own. So may be there is still hope if we start to act responsibly now. We aim to act as responsibly as we can, taking all sustainable measures into account while we dress you up.